The Team

Soo Smart

Double S Design has been in operation since 2002 and has built up a diverse range of clients ranging from Blue-chip to youth market to individuals.

Soo has over 25 years in creative design, has managed the in-house design studio at Guardian Insurance (GRE) before the AXA takeover and set up Double S Design in 2002. Soo has a reputation for creating original design themes for websites and printed materials. She has previously worked on contracts for Willis, AXA, Ipswich Buses and Suffolk County Council including Suffolk Connexions working on projects involving young people, working directly with young people and getting them involved in the design process.

Brand Design:
Soo has experience in creating brands from the ground up and developing established brands, including the Vetstream and Berridges Jewellers online and in print. She created the new brand for Eastern Savings and Loans and more recently worked on new product branding. Soo has devised many brands for local small businesses often tailoring the budget to suit the expectations of smaller enterprises. She is equally used to working for larger companies and organisations such as AXA Insurance’s Exhibition design and concept for Airmic exhibition.

Public Sector work:
Suffolk Connexions – Suite of educational documents and information leaflets
Suffolk County Council – Rising High Suffolk – website for work placements for graduates, interns and work experience; Local Hero Campaign pack for teachers in Mildenhall area; and P4I a growing learning resource for young people and their parents and carers.

Employment History
Senior Designer at GRE Creative Services from 1988 and later managing the design studio for Williams Lea, GRE office and Willis in-house studio.

Freelance work in Ipswich and London for a variety of design studios including Marriott Howard and Fish in London.

Health Media in Ipswich and London as Senior Web designer and project manager from 2001 – 2002.

Teaching and learning:
Teaching Web Design, Image Manipulation and Animation at Colchester Institute from 2003 – 2012 part time.

Gained a high level Diploma in Graphic Design with Illustration at Suffolk College (equivalent to HND) on leaving 6th form at Sudbury Upper School.

Continuous improvement in SEO, web technologies, design trends and skills. WordPress Theme Creation, PHP and CSS, Photoshop, Illustrator, InDesign.

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Sabina Lewis

Sabina joined Double S Design as a freelancer in 2013 and worked here so often that she has become a trusted employee. Gaining a degree in Media Production from De Montford University in Leicester, Sabina has specialist skills in 3D Illustration and motion graphics.

She enjoys improving her skills by taking part in digital illustration and design workshops based in London and online. Being taught by people such as Titus Lunter of ‘The Division’ video game, and specialising in digitising environments and concept art workshops, Sabina’s skills are an asset to the company.


Dan Somers
Dan has over 8 years with search marketing, having worked from both client-side and agency-side positions, including one of the major UK car insurance brands. He is capable of handling sizeable campaigns with demanding goals. As target driven marketers we take pride in delivering a thorough, personal service – we are only satisfied when you are satisfied. Our transparent work means that we are always accountable to our valued clients. His skills lie primarily in the ability to positively influence organic rankings, with a great track record in some of the most competitive commercial markets such as insurance and credit cards.

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Jon Whitby
Over 9 years PHP web development experience. Specialising in bespoke web applications.
Provision of web hosting and dedicated servers from small to medium scale websites.
Product development, electronics and software engineer for ICI.
Systems analysis approach to providing solutions.
Adoption and use of industry standard development and test tools.

Contact Jon

Soo Smart
creative director
Call: 01473 487699
Sabina Lewis
web designer
Call: 01473 487699