When should you rebrand your business, if at all?
So, you’ve been running your business for a couple of years and have done everything yourself. Maybe you got your son or daughter to do your logo which you loved at the time, but looking at your competition, somehow now it doesn’t look so good.
Reasons to Rebrand and What to do
While your company is still young, it could be a very good moment get get your brand updated and in order. Many companies rebrand every decade or so, and often their logo retains its core visual identity. Think about Coca Cola and how their logo has evolved over the years, it has kept its colours and cursive text, but has been refined and modernised, check it out here: Coca Cola Logo throughout the ages
First think about why you are rebranding
Does, your logo suck? Or are you offering a new service and need to bring a more professional appeal. Maybe you need to change your business name and now is a good time to reposition yourself in the market.
Rebranding is not simply a logo redesign, but that is the beginning. By starting with the logo you will be able to rethink where your company is heading and assess the competition. Everything the company does will hinge on its new strategy: products and services, customer base, spoken and written word and corporate identity. For more on corporate identity, visit this page
Reasons to Rebrand
- Market changes
- Business Growth
- Change of Business Name
- Reputation Management
- Outdated Logo
- Brand Development
Or maybe you’ve had a nightmare with a web developer who has disappeared off the face of the earth, and are reviewing what you had originally!
Market Changes and Business Growth
Are you following the trend, or setting it? If your company has moved into new innovative areas, you may want to rebrand in order to stay ahead of the competition. New products and services might be a good reason to rebrand so ask yourself ‘If we were starting from new now, what would our brand solution be?’. You would also need to ask your customers how they perceive your brand and what is memorable about it. If the answers are a bit woolly, then don’t be afraid to be bold. If they recognise your logo easily, a simple freshen up may be all that’s needed.
Does your logo suck?
Maybe your logo doesn’t scale up for that new shop sign you need, or it goes fuzzy on exhibition stands. If you did your own logo or got it from a logo farm, there is no guarantee that the files you have been provided with will do the job you need now. A professionally designed logo will be able to be used everywhere and be readable at small and large scale.
Do you need a new logo? Check out our portfolio>
If you’ve had some bad press, it may soon blow over and be forgotten, however, a bad reputation will need to be resolved quickly. A rebrand in this situation can ensure that negativity with the original brand is dispelled or reduced. This would involve the visual brand identity as well as internal ethos, procedures and other parts of the organisation to be addresses. The corporate identity of the company being more than the logo alone will help resolve any negative association.
We can help!
- If you have read this article and decided you just need your logo improved for large format printing, give us a call! We can redraw your logo for a very small charge and provide you with the right images for the right jobs.
- If you want a complete overhaul of your brand, we can redesign your logo and talk through what you need to get the brand working as a whole entity.
We are experienced in bringing a brand together online and in print, we’d be happy to talk.
Call 01473 487699
We can give you a completely refreshed brand and help your business move forward.
If you’d like to get a website with Double S Design, please call us for a chat – we are always happy to talk. Call 01473 487699. Or email us here>